Section 1
Traders Spread Culture Across the Mediterranean
Through their vast trade network, the Phoenicians became a link between many different societies. This process is called cultural diffusion—the spread of cultural traits. As they traded goods, they also shared ideas, technologies, and customs. For example, the Greeks adopted the Phoenician system of weights and measures to make trade easier. This sharing of culture laid the groundwork for their most important contribution, which is explained in the next summary.